manifesto

In the former republics (some much more so than others) Yugo anything faces an uphill battle to be taken seriously as a relevant concept for the present, let alone one that could win over new supporters. If the goal is to escape from the stranglehold of reactionary nationalism, or to promote a more creative and open understanding between peoples in the region, the obstacles will be considerable. So it is essential to avoid placing even more obstacles in the way. We must learn to communicate in a way that will connect with people who are currently trapped in the nationalist common sense. That communication will fail before it begins if we use the obscure and specialized language of academia, the jargon of the artistic avant garde, or the fancy concepts of contemporary political activism.

If you want to reach people outside of a small circle who already agree on most issues, it's best not to use language that only that circle can properly understand.. So no more "imagining multiplicities of embodied belonging" or "enacting radical anti-hegemonic potentialities." If we want Yugo to have a chance, we have to meet the people where they stand and speak in a language that is familiar and intuitive to them.