Yet, alternatives do exist, with a caveat. In the current landscape of economic discourse, a myriad of alternatives is actively vying for consideration in the shaping of our collective economic destiny. Buzzwords such as the sharing economy, circular economy, collaborative economy, smart cities, and regenerative economies permeate conversations, reflecting an ongoing discursive battle. However, the complexity lies in the fact that these models, while offering alternatives, often find their roots in capitalism or swiftly become absorbed into a techno-capitalist futurity. The discourse surrounding alternatives further extends to frames and narratives like degrowth and commons. While these concepts may resist capitalist cooptation to some extent, the practices associated with them are not immune. Moreover, their counter-hegemonic positioning carries the risk of marginalization and even ridicule, as seen in ongoing debates such as the decade-long discourse on degrowth in Slovenia. The struggle to align perspectives and mobilize collective demands underscores the pressing need for a novel approach, perhaps embodied in a concept like "yugo-futuring."